Latest Thunderbird Magazine Articles
Spain-based Grupo Eulen seized an opportunity in fall 2013 when the aviation, janitorial and security services company learned that Thunderbird business intelligence students do consulting projects for real-world clients as part of their coursework. Senior leaders from Eulen America, including Thunderbird alumnus Brent Blake ’91, hired eight students from Professor Paul Kinsinger’s business intelligence class to analyze the U.S. competitive landscape.
As part of the project, three Thunderbird students traveled to Miami International Airport in October to observe Eulen operations and meet employees. “We had them in planes out on the runway,” said Ana Sotorrio, director of Eulen America’s Commercial and External Affairs for Aviation. “We did not think the project would be complete if they did not see the service firsthand.”
The spring 1991 issue of Thunderbird Magazine highlights campus changes under the leadership of former Thunderbird President Roy Herberger, Ph.D. “The School is now reflecting the course he has charted,” the cover article says. “New degrees are being offered — the Executive Master of International Management and the Master of International Health Management; new buildings are changing the campus horizon; new ties are being forged in Japan, Austria and Germany to expand the unique Thunderbird program; and a new capital campaign has been announced to create this world of difference.” Read the full issue in PDF format.
Simple is hard, Intel’s Vice President of Advertising and Digital Marketing Kevin Sellers told Thunderbird students during a campus visit Nov. 21, 2013. Sellers said the best brands have a simple message, which breaks through the competitive clutter. “The average consumer is hit with 5,000 messages a day,” Sellers said. “Great marketing is about simple and repeated.”
Social entrepreneurs anxious to do good cannot always live on handouts, a group of international panelists agreed during a discussion moderated by Thunderbird Professor Robert Hisrich, Ph.D., on Nov. 14, 2013, at Thunderbird School of Global Management. A hybrid enterprise that blends a social mission with a viable commercial model is more likely to survive in turbulent times and achieve meaningful impact. “We can get caught up in how we’re going to change the world, and not how we’re going to build a business,” said Miguel Jardine ’09, one of four panelists at the Future of Social Entrepreneurship event hosted by Thunderbird's Walker Center for Global Entrepreneurship in partnership with Laureate Education.
Thunderbird President Larry Edward Penley, Ph.D., traveled two hours south on Nov. 7, 2013, to meet with alumni in Tucson, Arizona, and to answer their questions about the school's planned alliance with Laureate Education. "I think most are now more comfortable with the planned alliance," Tucson chapter member Gary Miller ’73 said. "Dr. Penley was honest and answered questions, mine included." Tucson alumni will not meet in December 2013 due to the holiday rush, but chapter co-leaders plan of a full calendar of events in 2014. The attached photo shows Penley, second from right, with chapter co-leaders Bob Shatz ’82, Shiraz Peera ’71 and Shiva Prasad ’08 during the event.
Halloween does not normally include the U.S. custom of trick-or-treating in Barcelona, Spain, but T-bird Rachel Abaqueta Leluc ’97 decided to change that in 2013. She solicited support from several stores with international brands in Plaza Catalunya and La Rambla, and then invited families from the community to participate. “We successfully created an authentic trick-or-treating experience on Oct. 31 in central Barcelona with 17 participating stores and 70 trick-or-treaters accompanied by their parents,” Abaqueta said. “It was adorable.” In addition to coordinating community events, Abaqueta serves as a Thunderbird alunni chapter leader in Barcelona with Rene Van Baardewijk ’91, Maria Gonzalez Paz ’99, Antonio Vendrell Barbera ’01, Mark Maltby ’02 and Andres Lozano ’03.
A Thunderbird degree paid quick dividends for Brazilian alumnus Gabriel Frank ’10, who landed a position as Groupon’s Director of Human Resources for Latin America within two years of finishing the traditional MBA program. “I wouldn’t have made that leap without Thunderbird,” said Frank, who manages Groupon activities in nine countries from his São Paulo base. “Every single day I use my Thunderbird skills.”
World Language Schools founder and CEO Carlos A. Roncal ’75 helped bring 34 Colombian youth to the United States in October 2013 to build cultural understanding through a communication tool more universal than Spanish or English. The members of El Retiro Youth Symphonic Band from rural Antioquia, Colombia, shared the power of music during a weeklong concert series at schools and other venues in Frisco, Texas. For all of the young performers, the trip was their first outside Colombia.
Alumni from class years 1988 to 2013 attended the annual gathering of Thunderbird's Taipei Chapter on Nov. 3, 2013. "We had a great time," said chapter leader Shao-Ping Paul Pan '05. "People had a chance to get to know each other." About 25 guests, including some who commuted several hours from other cities, shared light refreshments and conversation at the Little London, a tea and coffeehouse decorated with British flags and other memorabilia. T-bird Steven Kao '04 took several photos, which may be viewed on the chapter's event page. Chapter leaders George Yao '05 and Frank Cheng Yang Chen '05 also donated their time and talents to make the event possible. The following video captures highlights of the activity:
Arizona State University has inducted former Hungarian junior national champion Reka Cseresnyes ’01 into its Sports Hall of Fame for her achievements on the Sun Devils tennis team before coming to Thunderbird. Cseresnyes was the first ASU freshman to earn All-American honors in women’s tennis, and the program’s first four-time All-American. She was honored with six other Sun Devil greats during a halftime ceremony on Oct. 12, 2013, at the ASU football game against the University of Colorado (see ASU news release). “It was a great honor,” said Cseresnyes, who attended the ceremony with her husband and three children. Her mother also traveled from Hungary to witness the event.