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Thunderbird Magazine keeps the Thunderbird community connected with in-depth features, intriguing profiles, alumni updates, faculty research and institutional news. The print edition is circulated semiannually in the spring and fall. Subscribe to the Thunderbird Magazine RRS feed for all the latest.


Munich chapter makes white asparagus dinner annual tradition

“The Munich chapter (almost) always meets on First Tuesday and June was no exception,” says Munich Chapter Leader Tina Huesing ‘96.

“But what we did was exceptional!

Green asparagus is eaten worldwide. In Europe, however, the white asparagus, also called “white gold” or “edible ivory,” is preferred. German white asparagus is traditionally available only during the “asparagus season” which lasts from mid-April until June 24. During this time asparagus from Schrobenhausen, an area in the north of Bavaria, is particularly in high demand.

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T-birds reconnect at 41st European reunion

Historic Dubrovnik, Croatia, often called the pearl of the Adriatic, was the site for Thunderbird’s 41st European Reunion — a four-day extravaganza that brought more than 170 alumni together to network, learn and have fun. Old friends and classmates reconnected during a welcome BBQ at the beautiful Hotel Grand Villa Argentina and afterwards attended a World Cup Soccer viewing with Croatia vs. Brazil in the first game of the tournament.

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Career development through personality inventories

The Thunderbird Employer Relations team recently distributed its 2014-2015 Thunderbird Guide to Recruiting to more than 4,000 stakeholders internationally. Inside, readers will find top reasons to recruit Thunderbird students, metrics about our degree programs, notable alumni, top employers, how to recruit our talent, and student employment highlights.

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T-bird uses own experience to write support book for caregivers

When Renée (Hevenor) Norman ’83 and Christopher Heald Norman ’83 graduated from Thunderbird, the world was wide open to them. Three years out of graduate school, the couple married. They moved to Richmond, Virginia. They had two children, Charlie and Clemie. From the looks of things, their future was bright. But 21 years into their marriage, everything changed. 

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Congratulations Amway Case Competition Winners

Thunderbird would like to give a huge round of applause to the student winners of the first-ever Amway Case Competition hosted on campus. Student participants engaged in a full day of competition activities, starting with an Amway company presentation and case introduction, followed by a four-hour work session and presentation development with their team. The student teams gave outstanding presentations which were then deliberated on by a panel of judges that included Amway representatives, T-birds who work at Amway and Thunderbird professors.

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GE: A Brand in Motion

Successful companies change, evolve and innovate; this was the message Beth Comstock, chief marketing officer and senior vice president of GE, shared with Thunderbird students during her campus visit on April 8, 2014. Her talk, entitled GE: A Brand in Motion, sums up her message of how important advancement and perpetual change are for a brand. “To stand still is to die,” states Comstock.

“Customers rely on brands to know what’s next,” she says. “Know thyself, know the customer and innovate.” 

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The Experience Economy personal brand

By Michael Seaver, Director of Alumni Career Services & Engagement

In 1999, B. Joseph Pine II and James H. Gilmore wrote The Experience Economy: Work Is Theater & Every Business a Stage. Pine and Gilmore posited that future economic growth lies not in goods and services, but rather in the value of experiences and transformation. Businesses that create highly personal experiences for their stakeholders are the ones that will see significant growth of their consumer brand.

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Class of 1973 hosts mini-reunion in Las Vegas

A small group of alumni from Thunderbird’s Class of 1973 gathered in Las Vegas April 3-5, to rekindle old friendships and network in the way only T-birds can. Organized by James Sanchez ‘73 of Texas, the mini-reunion brought alumni from Louisiana, Connecticut, Florida, Texas, Michigan and Greece to Vegas for a quick reconnect. Pictured here are Robert Lautz ‘73, Baxter Urist ‘73, Peter Wallin ‘73, Sanchez and Constantine Theodorou ‘73. Not pictured is classmate Mary Thorne ‘73, who also attended.

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