Successful companies change, evolve and innovate; this was the message Beth Comstock, chief marketing officer and senior vice president of GE, shared with Thunderbird students during her campus visit on April 8, 2014. Her talk, entitled GE: A Brand in Motion, sums up her message of how important advancement and perpetual change are for a brand. “To stand still is to die,” states Comstock.
“Customers rely on brands to know what’s next,” she says. “Know thyself, know the customer and innovate.”