Articles

LinkedIn Best Practices

The Thunderbird School of Global Management’s Director of Alumni Career Services and Engagement, Michael S. Seaver, shares best practices for utilizing LinkedIn to establish your profile, live your personal brand, and develop your career. From human motivation to the types of people we trust, you'll learn how a variety of societal factors are impacting the 21st century career development process. Michael will share with you how LinkedIn is growing worldwide, being used by recruiters, and why you need to leverage this valuable piece of online real estate to engage with stakeholders. You'll be walked, step-by-step, through each of the sections that comprise the profile and be shown how to maximize each to best display your brand and register in keyword searches. Once your profile is established, Michael will share with you best practices on how to use LinkedIn’s Find Alumni tool, Pulse, Groups, and other “hidden” ways to increase your visibility with those in your circle of influence. Finally, you'll be introduced to additional Alumni Career Management Center resources to aid you in achieving your career goals. If you have questions, please connect with Michael.

Michael S. Seaver ‘10, CPBA, SPHR, MBA
Director of Alumni Career Services and Engagement
michael.seaver@thunderbird.edu
linkedin.com/in/michaelsseaver
+1 602 978–7080

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